Problems Solved
Real challenges, real results.
Localization · AI · Global Expansion
Already have a website in English? Time to tropicalize it.
Entering a new market is more than translating your content — it's adapting your message, tone, and offer to the segment and culture you're trying to reach. AI can dramatically accelerate this localization process, making it practical for any business to feel local everywhere.
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Compliance · Tax · Global
Compliance is the name of the game — everywhere.
Every growing business must get taxes right, but rules vary by country and mistakes are costly. I led tax data auto-import initiatives at Intuit across Mexico, Brazil, Australia, and France — turning compliance from a blocker into a competitive advantage for SMBs.
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Product · 0 to 1 · Growth
Building a new product from scratch? Structure is everything.
The 0-to-1 journey is continuous — it demands structure, resilience, solid unit economics, and constant customer feedback. I've done it multiple times across different markets and industries, and I can help you avoid the pitfalls and move faster.
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Financial Inclusion · LATAM
A payment page for every micro-business in LATAM — at scale.
Before AI, getting a professional checkout page required technical skills most micro-business owners didn't have. A GTM strategy I designed brought this capability to underserved SMBs across Latin America, adding $30M in net revenue per year and meaningfully expanding financial inclusion.
Pricing Strategy · EMEA
How much to raise cross-border prices in Europe?
Cross-border pricing is a balancing act of regulation, competition, and customer sensitivity. A pricing sensitivity analysis I led identified the optimal price point for European transactions — unlocking $100M+ in incremental annual revenue without losing volume.